Project 54 — Allergy Studio

Works: All 1 2 3

BetaUp
Small Graphic, Packaging Design

BetaUp is a Shanghai-based climbing brand dedicated to providing spaces, professional equipment, and supporting gear for people who are passionate about climbing. The brand combines technical performance with elements of everyday fashion, making climbing equipment suitable for both sport and daily use.

For BetaUp’s newly launched climbing backpack, we designed the complete outer packaging and labeling system. The design carefully considers shelf display and visual communication opportunities throughout the product’s transportation journey. By highlighting BetaUp’s professional and functional brand identity, the packaging helps increase visibility and recognition for this emerging climbing brand.

Year
2025

allergystudio@gmail.com

Instagram