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The following two posters delve into the intriguing phenomenon surrounding a seafood booth. Although the products and the surrounding environment may appear unrelated, they come together to create a visually engaging graphic piece infused with a human touch.
I particularly enjoyed hand-painted typefaces, each carrying a dual significance. The first message rested on the literal meaning, while the second unveiled a narrative woven into the creation process.
Photography equipment: Canon EOS-1D X
The logo of the brand is composed of four Chinese characters, whose style is more futuristic, symbolizing the studio’s spirit of innovation.
Our logo, inspired by the Taihu stone, features typography based on the founder’s handwriting, reflecting our unique blend of tradition and personal touch. Join us to experience the vibrant art scene we create.
Drawing from my memories of Hangzhou, I utilized color to differentiate between areas on the grid. Specific locations were indicated by handwritten Chinese characters, preserving the original sense of space as accurately as possible.
(Middle) When my father said: “This year’s lucky money will all be spent on school.”
(Right) Energy is Money; individuals strive to build a vibrant life in their youth. The dynamic posture of the woman in the poster evokes a sense of joy and strength, symbolizing a spirit of enterprise.
*Poster selected by JAGDA International Student Award 2020
Printed by LOTOART (Hangzhou)