Logo Design, Type Design
The logo design centers around the idea of gazing. Though built from Latin letters, the strokes mimic the texture of traditional Chinese rubbings, with broken lines and subtle gaps that hint at cultural heritage. It balances structure and expression, creating a sense of movement and visual flow.
Togaze is not just a name—it’s an invitation to look closer, to feel, and to connect through storytelling and design. The brand bridges culture, perception, and creativity in a fresh and thoughtful way.
2025
VI
Targeting the North American market, the brand offers high-value furniture solutions with a clean and modern sensibility.
To support its growth and visibility, we developed a distinctive, globally oriented visual identity system (VI). This system ensures high recognizability, aligns with the aesthetic preferences of the North American audience, and supports long-term strategic goals by establishing a clear and unified brand image across all touchpoints.
2025
Small Graphics, Experimental
Since graduating from the UK in 2021, I haven’t returned to Hangzhou often. Over time, my impression of the city has faded, no longer matching its ever-evolving appearance. It feels unfamiliar in some ways. Yet, through these images, colors, and typefaces, I find a sense of resonance—echoes of the Hangzhou I once knew. These works are both a reflection of my memories and a quiet reminder of the emotional thread that still ties me to this place.
2025
VI
Located in the heart of West Hollywood, Los Angeles, SASA Coffee combines culture, quality, and compassion to create a rich and authentic coffee experience.
Art and Design Direction: Zhuohan Shao
Graphic and Motion Direction: Hayley An
Pattern Design: Zane Huangxin
2024
Book Design
Photography equipment: Canon EOS R5 C / Canon Canoscan Lide 210
Printed by DAQI Print Express Co, Ltd (Shanghai)
Cover Paper: Silk Kraft Paper 300g / Made in China
Contents Page: White Recycled Paper 160g / Made in Italy
Glue Binding
2024
Small Graphics
I treat these notebooks as “canvases,” where I experiment with different materials and painting techniques to discover new ways of expression. Through this approach, I aim to transcend traditional recording methods and common painting styles, capturing subtle moments and emotions from everyday life in visual language. By combining handcrafted fonts with illustrations, I transform fleeting memories and feelings into vivid visual representations.
2024
Book Design
The title of this book is derived from the German phrase “Macht Schnell,” which means “Hurry Up,” reflecting the brevity of the 6-day trip.
Each day, unexpected stories unfold through conversations. These fragmented narratives are woven together through photos and typography, allowing me to set aside traditional perceptions and explore stories beyond Mercedes-Benz and BMW.
Photography equipment: Canon EOS R5 C / Canon Canoscan Lide 210
2024
Logo Design, Type Design
This space is dedicated to contemporary art exhibitions, independent curation, art creation, and art course teaching.
We drew inspiration from the outer wall of the art space and noticed that the front outline of the roof perfectly separates the sky from the earth, with artworks hanging and displayed in between. Incorporating this natural concept of heaven and earth, I designed the logo based on this outline, integrating unique Chinese characters.
Art Space Address: 浙江省宁波市海曙区南门街道永宁巷1号1-08
2024