CHIC HOUSE
VIOriginating from Guangdong, China, CHIC HOUSE is a contemporary furniture brand committed to redefining everyday essentials for modern living. With the slogan “Your Better Essentials for Living”, the brand focuses on reinventing core home items—particularly sofas—through innovation in structure and materials. It delivers a refined balance of quality, affordability, and rational aesthetics, tailored to the needs of today’s lifestyles.
Targeting the North American market, the brand offers high-value furniture solutions with a clean and modern sensibility.
To support its growth and visibility, we developed a distinctive, globally oriented visual identity system (VI). This system ensures high recognizability, aligns with the aesthetic preferences of the North American audience, and supports long-term strategic goals by establishing a clear and unified brand image across all touchpoints.
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