Adidas Originals Wu Series
Graphic Design, Case StudyInspired by Tai Chi, the new "Wu" series from adidas Originals bridges tradition and modernity, celebrating balance and cultural confidence. Featuring iconic silhouettes—Gazelle Indoor, Stan Smith, and Rivalry—the collection draws from Chinese intangible heritage to inspire fresh creativity.
The visual design uses dashed lines and graphics, symbolizing the tearing of boundaries and limitless potential in youth culture.
Agency: Voicer
Client: Adidas Originals
Editor: Nikki Chen
Design: Zhuohan Shao
Year
2023
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