Branding
From the mall’s interior aesthetics to the building’s brand logos and even the shopping bags in tourists’ hands, each element spoke of uniqueness. Drawing from my personal insights, I conceived a new brand image for Ginza.
The primary colors—blue, silver, and gold—hold significance: blue symbolizes the daytime vibrancy, silver signifies the historical local buildings, while gold represents the radiant illumination emitted by stores at night.
2019