Works: All  1  2  3

Togaze Production
Logo Design, Type Design
Togaze is a creative production house based in Shanghai. The name comes from the words “Together” and “Gaze”, reflecting how the studio observes the world with care and curiosity. Togaze focuses on telling everyday stories with emotional depth, using an aesthetic and human-centered approach. Their work explores modern Eastern narratives by capturing real, complex relationships and moments that matter in today’s world.

The logo design centers around the idea of gazing. Though built from Latin letters, the strokes mimic the texture of traditional Chinese rubbings, with broken lines and subtle gaps that hint at cultural heritage. It balances structure and expression, creating a sense of movement and visual flow.

Togaze is not just a name—it’s an invitation to look closer, to feel, and to connect through storytelling and design. The brand bridges culture, perception, and creativity in a fresh and thoughtful way.
Year
2025

CHIC HOUSE
VI
Originating from Guangdong, China, CHIC HOUSE is a contemporary furniture brand committed to redefining everyday essentials for modern living. With the slogan “Your Better Essentials for Living”, the brand focuses on reinventing core home items—particularly sofas—through innovation in structure and materials. It delivers a refined balance of quality, affordability, and rational aesthetics, tailored to the needs of today’s lifestyles.

Targeting the North American market, the brand offers high-value furniture solutions with a clean and modern sensibility.

To support its growth and visibility, we developed a distinctive, globally oriented visual identity system (VI). This system ensures high recognizability, aligns with the aesthetic preferences of the North American audience, and supports long-term strategic goals by establishing a clear and unified brand image across all touchpoints.


Year
2025

HZ
Small Graphics, Experimental
This series consists of five small paintings that explore my personal connection with the city of Hangzhou.

Since graduating from the UK in 2021, I haven’t returned to Hangzhou often. Over time, my impression of the city has faded, no longer matching its ever-evolving appearance. It feels unfamiliar in some ways. Yet, through these images, colors, and typefaces, I find a sense of resonance—echoes of the Hangzhou I once knew. These works are both a reflection of my memories and a quiet reminder of the emotional thread that still ties me to this place.
Year
2025

SASA  Coffee
VI
SASA Coffee, an African-founded coffee brand rooted in the spirit of “Sasa,” meaning “now,” invites you to live in the moment while making a positive impact. Inspired by the resilience of East African communities, SASA partners directly with local farmers to source ethically grown, flavorful coffee beans. Every cup supports fair trade practices, empowers communities, and fosters meaningful connections. 

Located in the heart of West Hollywood, Los Angeles, SASA Coffee combines culture, quality, and compassion to create a rich and authentic coffee experience.

Art and Design Direction: Zhuohan Shao
Graphic and Motion Direction: Hayley An
Pattern Design: Zane Huangxin

 
Year
2024

Typeface Stories
Book Design
The book cover is made of kraft paper to replicate the texture and color of a MUJI notebook. The book is B6 in size, while the inner pages feature images at their original A6 size. We aim to preserve the original dimensions of the typography as much as possible.

Photography equipment: Canon EOS R5 C / Canon Canoscan Lide 210

Printed by DAQI Print Express Co, Ltd (Shanghai)
Cover Paper: Silk Kraft Paper 300g / Made in China
Contents Page: White Recycled Paper 160g / Made in Italy
Glue Binding
Year
2024

Typeface Stories
Small Graphics
“Typeface Stories” is a creative project where I use A6-sized notebooks purchased from MUJI. Each page features illustrations I’ve personally drawn, utilizing various materials to create unique textures of lines and colors that capture the current moment, complemented by handwritten text to present the authentic state of a day. 

I treat these notebooks as “canvases,” where I experiment with different materials and painting techniques to discover new ways of expression. Through this approach, I aim to transcend traditional recording methods and common painting styles, capturing subtle moments and emotions from everyday life in visual language. By combining handcrafted fonts with illustrations, I transform fleeting memories and feelings into vivid visual representations.
Year
2024

Macht Schnell
Book Design
This book, through words and images, captures my 6-day journey to Essen, Germany in July 2024. It chronicles my brief but intense experiences, immersed in a new linguistic environment and connecting with diverse individuals. 

The title of this book is derived from the German phrase “Macht Schnell,” which means “Hurry Up,” reflecting the brevity of the 6-day trip.

Each day, unexpected stories unfold through conversations. These fragmented narratives are woven together through photos and typography, allowing me to set aside traditional perceptions and explore stories beyond Mercedes-Benz and BMW.

Photography equipment: Canon EOS R5 C / Canon Canoscan Lide 210
Year
2024

YTX Art Space
Logo Design, Type Design 
Yuetianxin Art Space was founded by Ziyue Tang in 2024 in Ningbo, Zhejiang. 

This space is dedicated to contemporary art exhibitions, independent curation, art creation, and art course teaching. 

We drew inspiration from the outer wall of the art space and noticed that the front outline of the roof perfectly separates the sky from the earth, with artworks hanging and displayed in between. Incorporating this natural concept of heaven and earth, I designed the logo based on this outline, integrating unique Chinese characters.

Art Space Address: 浙江省宁波市海曙区南门街道永宁巷1号1-08
Year
2024

MAYWELL
Logo Design, Type Design 
MAYWELL, based in Changzhou, is a specialized training institution dedicated to art & design education for students planning to study in the UK or the United States.

Address: 江苏省常州市天宁区常州金融商务广场5号楼1502室
Year
2024

Change Room News
Experimental Design
I enjoy swimming and listening to elderly folks in the locker room
discussing politics, life, and health. 

I handwrote two newspapers, capturing their talks about Shanghai residents buying houses in Hainan and a criminal’s arrest.
Year
2024
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