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Ginza, situated in the Chūō district of Tokyo, magnetizes tourists globally. During my three visits, shopping wasn’t my sole purpose; instead, I was drawn to Ginza’s distinctive designs. 

From the mall’s interior aesthetics to the building’s brand logos and even the shopping bags in tourists’ hands, each element spoke of uniqueness. Drawing from my personal insights, I conceived a new brand image for Ginza. 

The primary colors—blue, silver, and gold—hold significance: blue symbolizes the daytime vibrancy, silver signifies the historical local buildings, while gold represents the radiant illumination emitted by stores at night.

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